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Evolutia industriei de moda a Cubei!

Author: admin
Posted: 8 months ago
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Evolutia industriei de moda a Cubei! Image

Evolutia industriei de moda a Cubei!

RO

CUBA

Bine v-am gasit dragi cititori, Jamaica Urban Legend va aduce cele mai noi stiri ale Cubei si ale industriei sale de moda!

Cumpararea unei perechi simple de sosete sau un tricou inseamna sa alegi fie sa cumperi hainele super scumpe de proasta calitate care sunt oferite la magazinele din piata, fie sa cumperi haine super ieftine care sunt aduse in tara in mod ilegal din tari precum America, Ecuator sau Panama.

Anul acesta insa, publicul primeste o a treia optiune. In loc sa primeasca haine de la guvern, care sunt incredibil de scumpe sau sa ia haine super ieftine si sa riste sa fie arestati pentru asta, oamenii acum pot sa cumpere hainele direct de la industria de moda din Cuba. O mica industrie de moda din Cuba castiga din ce in ce mai multi cumparatori deoarece le vinde cubanezilor haine pe care ei le-au facut la un pret incredibil de convenabil produs pe insula lor cu tesaturi naturale.

Sute de designeri privati au reusit sa creeze rochii de nunta incredibile, Costume de baie decorate, pantaloni lenjerie confortabili si chiar si uniforme pentru lucru. Saptamana trecuta, zeci de designeri si-au prezentat hainele pe care le-au creeat ei la Havana Fashion Week care a tinut 5 zile. Acolo au fost tinute sute de prezentari, sute de haine, si toate acompaniate de cocktail-uri delicioase.

Un designer foarte popular din Cuba a declarat vinerea ca „exista un stil aparte al Cubei pe care nu se accentueaza destul, asa ca noi, designerii privati, ne vom asigura ca oamenii se pot mandri cu stilul cubanez.”

Datorita reformelor presedintelui Raul Castro care a ajuns la putere in anul 2008, industria de moda artizanala a evoluat foarte mult. Spre deosebire de unele companii private noi, industria de moda s-a realizat foarte usor deoarece birocratia comunista a acceptat-o fara multe plangeri, cel mai probabil deoarece nu prea are de-a face nimic cu statul, iar atata timp cat statul nu este amenintat, nici oamenii nu sunt amenintati. In trecut, din cauza prabusirii Uniunii Sovietice, industria aproape a disparut cu totul prin anii 1990.

Celebritatile au facut din Havana o destinatie foarte populara in ultimii doi ani, turismul a explodat din momentul in care a fost facut contractul cu America. In mai, Chanel, firma franceza, a captivat intreagul bulevard Havano’s Prado intr-un show care a captat atentie globala, si in acelasi timp si foarte multa ura. Foarte multi cubanezi s-au enervat deoarece ca sa organizeze intregul show au fost nevoiti sa inchida complet drumul principal catre capitala.

Hainele lor inca sunt prea scumpe pentru cubanezi deoarece salariul statal este in jur de $30 pe luna, insa cei care au locuri de munca din sectoare private sau care primesc ajutor de la oameni care stau in strainatate si le pot permite. Mario Freixas, un designer popular care a imbracat foarte multe staruri, isi vinde tricourile la $20 bucata pentru barbati si pantalonii femeilor pentru $30 bucata.

Designerii Cubei spera ca poata sa atraga atentia strainilor cu aceste show-uri.

„Cu totii ne dorim ca turismul sa creasca in Cuba,” a declarat Frias. „Pe moment insa nu cred ca vine nimeni in Cuba ca sa cumpere haine importate.”

Autor: Ricardo - Jamaica
Traducator: Radu Ivanovici
Sursa photo: www.static01.nyt.com

EN

CUBA

Hey, folks its Jamaica Urban Legend here with another article on Cuba and its fashion industry.

Buying a simple pair of socks or a T-shirt means choosing between the wildly overpriced, shoddy offerings of state-run stores and the bales of low-priced clothing illegally imported by “mules” traveling from the United States, Ecuador or Panama.

This year, a third option is bursting onto the scene after years of growing quietly in backroom workshops and bedroom studios. A small homegrown fashion industry is winning renown and an increasing share of Cubans’ limited clothing budget with simple but fun-and-stylish clothing produced on the island with natural fabrics and sold at competitive prices.

Hundreds of private designers are turning out gauzy wedding dresses, brilliantly decorated bathing suits, linen pants and even uniforms for state businesses. Last week, dozens of designers displayed their wares at the five-day Havana Fashion Week at Cuba’s most elegant theaters, where hundreds turned out for runway shows, private fittings and cocktail parties.

A designer who put on a swimwear runway show on Friday. “There’s a fashion renaissance in Cuba but it can’t be a priority for the state, so it’s we private designers who are bringing it back.”

The growth of the artisanal fashion industry comes thanks to free-market reforms put in place by President Raul Castro after he took power in 2008. Unlike some new private businesses, the fashion industry is receiving a relatively warm welcome from the communist bureaucracy, perhaps because it doesn’t directly compete with the state. After successful runs in the first decades of Cuba’s socialist revolution, state-run clothing businesses were hurt by the collapse of the Soviet Union and had largely disappeared by the mid-1990s.

Celebrities and fashionistas have made Havana a hot destination over the last two years amid a boom in tourism set off by detente with the United States. In May, French label Chanel took over Havana’s Prado boulevard for a runway show that garnered global attention, and anger among many Cubans for its privatization of one of the main thoroughfares in the capital of a country that has declared socialist equality as its guiding principle.

Privately designed clothes remain out of reach for Cubans on state salaries of about $30 a month, but those with private-sector jobs or help from family overseas can afford them. Mario Freixas, a well-known designer who dresses many of the stars of state-run television, sells shirts for $20 and men’s and women’s pants for $30.

Alongside the domestic market, Cuba’s own designers are hoping that their lightweight blouses and fringed swimsuits will become popular items for visitors to take home.

“We all have high hopes for the tourism boom,” Frias said. “I don’t think anyone comes to Cuba to buy imported clothing.”

Havana Fashion Week began in 2015 with 30 designers, organizer Catherine Dorticos said. This year’s edition had twice as many.

It’s a way to motivate people, for people to see other options and for artisans to produce more and feel inspired to do new things.

Author: Ricardo - Jamaica

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Tags: industria, moda, cuba, design, haine


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